After the Credit Union Membership Access act was passed, new member possibilities became open to institutions across the country. Memphis Area Teacher’s Credit Union sought to take advantage of this legislation. However their name got in the way. The perception lingered they were only for teachers. This campaign sole purpose was to break through the clutter with light humor and a simple message. While not everyone is cut out to be a teacher, MATCU is not just for teachers anymore.

The campaign featured three spots, each with a curious but ultimately ill-equipped character acting as a “substitute” teacher for the day. In this way, it paid tribute to the organization’s roots by recognizing that teacher’s are uniquely skilled while also getting its point across to the public.