During the holiday season, in addition to packages, FedEx wanted to deliver a respite from the hustle and bustle and a reminder of what’s important. The goal was simple, help FedEx to what they do best. Deliver joy to as many people as possible. This was achieved through a combined social, online and an experiential campaign focusing on 3 cities – Memphis, Atlanta and Austin. With over ten million impressions made I guess you could say FedEx #DeliverJoy… delivered.