Viva NashVegas. Welcome to the no-holds barred, good times capital of the south. It seems everyone is here. Yet, oddly enough, no one seems to be from here. So what better territory for Grizzly to mark with its new product launch.

Making more noise than a bachelorette party on a pedal bar, the brand announced its arrival with strategically placed outdoor on primary corridors and a major bar takeover overlooking the action on Broadway.

The finish line for the whole weekend appropriately came at the Nashville speedway. There Grizzly showcased its new #10 Nascar on the track and a major fan zone activation outside. In the end, Grizzly’s unapologetic voice was still ringing in the ears of the Music City come Monday morning.