With over 650 locations nationwide, Palm Beach Beauty & Tan is the largest tanning and beauty therapy franchise in the USA.

While most of the target audience are aware of the brand’s cosmetic offerings, this campaign brought to light benefits that are more than skin deep. Going to Palm Beach Tan is self-care done right.

No influencers with their trendy DIY home treatments. No huge time commitments. No interruptions. PBT allows customers to escape. Just a little me-time can take them far away from their day-to-day. And leave with a feeling they can carry with them wherever they go.